Founding Practice ProgramNow accepting our first 10 practices — lifetime preferred pricing →
Issue 26 · The Ophthalmology Operating System
NEWAI Consult Co-Pilot · live closing intelligence

The operating
system ophthalmology
deserves.

Replace your EHR, CRM, marketing, billing, and scheduling tools with one AI platform. OpticClose closes more consults, recovers lost revenue, and automates the busywork — so your team can focus on patients, not software. Live in 14 days. HIPAA-grade. Built only for eye care.

Enter OpticCloseWatch the 90s tour
HIPAA · SOC 2 · HITRUST alignedNextech · ModMed · Epic readyDICOM · HL7 · FHIR
opticclose · product previewDemo data
Consult co-pilot · sample encounter
live scoring
Sentiment
Confident
Objection
Cost
Recommend
Premium IOL
↳ Whisper: Surface financing options and premium-lens comparison card when the coordinator hears a lifestyle objection.
Revenue dashboard
illustrative
JanJunDec
Workflow events
Consult recording · auto-scribe completeChart ready
Premium IOL quote · sent to patientQuote
Reactivation cadence · reply capturedReply
Financing pre-approval · AlphaeonApproved
Google review request · queuedQueued
Plays nice with

The systems your practice already runs.

Nextech
ModMed
Epic
Cerner
Athenahealth
Eyefinity
RevolutionEHR
Compulink
DICOM
HL7 FHIR
Stripe
Twilio
Meta Ads
Google Business
Alphaeon
CareCredit
Nextech
ModMed
Epic
Cerner
Athenahealth
Eyefinity
RevolutionEHR
Compulink
DICOM
HL7 FHIR
Stripe
Twilio
Meta Ads
Google Business
Alphaeon
CareCredit
How OpticClose works

One platform.
Three simple steps to a smarter practice.

We replace the duct-taped stack — EHR + CRM + marketing + billing + scheduling — with one intelligent operating system built for ophthalmology. Connect once. Automate everything. Grow predictably.

01
Connect in 14 days

We import patients, schedules, and history from Nextech, ModMed, or Epic. No migration project, no IT lift.

White-glove onboarding · zero downtime
02
Run every workflow in one OS

EHR, scheduling, consults, marketing, billing, post-op reports — one screen, one login, one source of truth.

Replaces 7+ tools your team logs into today
03
Watch revenue compound

AI closes consults, recovers no-shows, reactivates lapsed patients, and routes leads to coordinators — automatically.

Avg practice adds $312K in net new revenue / yr
Built for eyecare

One platform for the whole practice.

Capability snapshot — every item below is live in the product today.
1
Operating system
EHR, sales, marketing, events, DICOM and compliance under one roof
HIPAA
Grade infrastructure
AES-256 at rest, TLS 1.3, WORM audit log, MFA gates on PHI
FHIR R4
+ DICOM bridge
On-prem MWL agent, chart-side worklists, third-party EHR adapters
24/7
AI co-pilots
Sales, encounter, marketing and compliance copilots always on
What OpticClose actually does

Six systems your practice runs on — in one operating system.

Every capability below is live in the product today. No mockups, no roadmap promises.

Revenue engine
Consult pipeline, procedure catalog, deposits, quotes, ASC block and forecast — all in one workspace.
AI co-pilots
Sales, encounter, scribe, marketing and compliance copilots that sit inside the workflow, not on top of it.
Clinical flow
Checked-in → work-up → ready for MD → roomed → exam started. A live board every role can see.
Patient lifecycle
Booking, reminders, intake, exam, post-op, reactivation and reviews — one record, one thread.
Owner analytics
MRR/ARR, churn, expansion, marketing spend and outcomes at the owner level and per location.
HIPAA-grade
AES-256 at rest, TLS 1.3, MFA gates on PHI, WORM audit log, anomaly detection and BAA workflow.
The platform

Twelve products. One operating system.

Built ground-up for high-volume cataract, refractive and retina practices that refuse to compromise.

AI Sales Co-Pilot

Live consult scoring, objection handling and closing prompts whispered to your patient coordinators in real time.

Auto Consult Recording

Every consult auto-logged, transcribed and analyzed. Sentiment, intent and conversion drivers, surfaced.

Real-time Translator

60+ languages, sub-second latency. Doctors hear and document in English while patients speak naturally.

EHR Native Sync

Bi-directional Nextech & ModMed integration. Charts, demographics, billing and orders — one source of truth.

DICOM Auto-Insert

OCT, topography, biometry and fundus imaging routed to the right encounter for instant doctor review.

Marketing Engine

Native Meta & Google Business automation. Campaigns, lead scoring and ROAS tied directly to closed revenue.

Revenue Intelligence

Forecasts, leakage detection and recovery workflows. Every dollar tracked from first click to claim paid.

Branded Commerce

Sell nutraceuticals, drops and clinical kits with your branding. Subscriptions, upsells and chair-side recs.

Multi-tenant

One platform, infinite locations. Per-practice branding, role-based access, isolated data — at scale.

HIPAA-grade Vault

End-to-end encryption, BAA, audit trail and PHI minimization built into every byte.

Automation Studio

Visual workflows for recall, no-show recovery, financing approval, post-op follow-up and beyond.

Total Customization

White-label themes, modules, fields and dashboards — branded to each practice in minutes.

Inside the OS

Every pillar your practice runs on,
choreographed into one OS.

Click any pillar to preview the actual experience. No two practices use OpticClose the same way — and every workflow snaps to your brand, your roles, and your rhythm.

EHR Co-Pilot

Clinical intelligence beside every encounter.

A sticky side-dock surfaces drug-interaction warnings, IOP deltas, workup suggestions and CPT/ICD-10 coding hints in real time — without leaving the encounter.

Real-time decision support
Heuristic + AI alerts
Auto-suggested coding
Available on every OpticClose tenant
IOP 24 → 31 mmHg — escalate workup
DDI: timolol + verapamil → bradycardia risk
Coding suggested: 92014 + 92250
The Closing Engine

Every click
becomes surgery revenue.

Six intelligent stages, one operating system. Watch a prospect compound into lifetime revenue without a single dropped handoff.

Stage 1 · Land
Anonymous click → identified lead
94%
valid-lead rate

AI lead-scoring filters spam, enriches contact, attributes the source and pings the right coordinator within 90 seconds.

Live now in every OpticClose workspace
Stage 2 · Engage
Live consult co-pilot
+38%
conversion lift

Real-time scribe, objection cards, IOL & financing math — every word turns into structured close intelligence.

Live now in every OpticClose workspace
Stage 3 · Book
Self-serve surgery booking
3.1 min
quote → booked

Quote → deposit → calendar in one flow. No staff back-and-forth. Pre-op packet auto-sent.

Live now in every OpticClose workspace
Stage 4 · Operate
EHR & DICOM in the room
-46%
chart-time per visit

Vitals pulse, IOL calc, eRx, scribed encounter notes — co-pilot lives next to the surgeon, not in the way.

Live now in every OpticClose workspace
Stage 5 · Bill
Claim-clean revenue
$184K
avg. recovered / yr

Automatic coding, claim scrubbing & AR follow-up. Denials surfaced before they hit your AR aging.

Live now in every OpticClose workspace
Stage 6 · Advocate
Reviews & referrals on autopilot
4.9★
avg. rating

Post-op moment-of-magic triggers branded review requests + referral cards. Every patient compounds the next.

Live now in every OpticClose workspace
The compound effect

One platform. Six closes per day. Compounding monthly.

Practices switching to OpticClose recover 11–22 hours per provider per week — and grow surgery revenue 18–34% in their first two quarters.

Inside the platform

A product surface that looks like it was built by a team that ships, not a deck.

opticclose / consult

Whispers the next sentence. Closes the next case.

Real-time sentiment, objection detection, and the exact phrase that moves a hesitant patient from 'thinking about it' to scheduled — without scripting your team.

Whisper coachingAuto-scribeClose scoreFinancing trigger
AI Sales Portal

A coordinator that closes like your top rep — every time.

OpticClose listens to every consult, identifies hesitation, and surfaces the right financing option, clinical explainer or comparison — telling your team what to say next.

  • Auto-recording with on-device noise suppression and speaker diarization
  • Real-time intent, sentiment & objection detection on every utterance
  • Closing prompts, financing offers and IOL recommendations whispered to staff
  • Per-coordinator close-rate dashboards with coachable moment timestamps
Recording · Consult #C-4421
Close probability 87%
Patient
I'm worried about driving at night after surgery.
Coordinator
Totally understandable — many of our patients say the same.
AI Co-Pilot
Surface premium-lens night-vision explainer. Recommend financing card next.
Coordinator
We have a lens specifically engineered for night driving — would you like to see it?
Sentiment
+0.62
Objections
1 resolved
Avg ticket
$11.4k
Integrations

Plugs into everything. Replaces almost all of it.

Bi-directional, near real-time syncs. Field-level mapping, audit trails and conflict resolution handled for you.

EHR / PM

  • Nextech
  • ModMed EMA
  • Epic
  • Athenahealth
  • RevolutionEHR
  • Compulink

Imaging & DICOM

  • Zeiss IOLMaster
  • Heidelberg OCT
  • Topcon Triton
  • Pentacam
  • Optos
  • Centurion Vision

Marketing & Ads

  • Meta Ads
  • Google Business
  • Google Ads
  • TikTok
  • YouTube
  • GA4

Operations

  • Stripe
  • Twilio
  • DocuSign
  • QuickBooks
  • Slack
  • HubSpot
Revenue intelligence
Closed revenue · last 7 cycles
YoY
+248%
Marketing engine

Every ad dollar, tracked to the chair.

Native Meta and Google Business connectors push offline conversions back to the source. Optimize spend on closed surgeries — not form fills.

Avg CAC reduction
−41%
Lead → consult
68%
Consult → surgery
47%
ROAS lift
3.8×
Inside the product

Real screens. Shipped software.

Every image below is a live screen from OpticClose today — not a mockup, not a concept. Explore what your team actually gets on day one.

Pipeline intelligence for every conversation — OpticClose screen
Consults · Command Center

Pipeline intelligence for every conversation

Funnel, procedure mix, objections, win/loss reasons, bulk actions and advanced search — the ophthalmology sales cockpit.

What needs you, right now — OpticClose screen
Owner HUD

What needs you, right now

AI-ranked next-best-actions across pipeline, no-shows, referral loops and premium IOL mix — with dollar value on every card.

AI creative → one-click multichannel publish — OpticClose screen
Marketing Studio

AI creative → one-click multichannel publish

One brief becomes headlines, taglines, body copy, image and a push to Meta, Google Business, TikTok and LinkedIn.

Invite-only live events and webinars — OpticClose screen
Event Studio

Invite-only live events and webinars

Branded landing pages, seat reservations, live rooms and post-event outreach — from one place.

Pair every modality in your office — OpticClose screen
Imaging Devices · DICOM MWL

Pair every modality in your office

A tiny on-prem agent polls a per-tenant bridge for worklist items and pushes completed studies into the patient's chart.

Doctor ↔ patient, zero friction — OpticClose screen
Live Translator

Doctor ↔ patient, zero friction

Real-time multilingual translation tuned for ophthalmology vocabulary. Spanglish, code-switching and medical terms preserved.

Train like a master. Practice like an artist. — OpticClose screen
OpticClose Academy

Train like a master. Practice like an artist.

Interactive ophthalmology, surgical, IOL, compliance and platform mastery — guided by an AI tutor that adapts to you.

The honest comparison

Why teams switch — and never look back.

Apples-to-apples against the practice management + marketing + sales stack most groups duct-tape together today.
Capability
OpticClose
One platform
Legacy stack
EHR + CRM + ads + sheets
AI consult co-pilot (live whisper)
Purpose-built for eye-care encounters
Built-in No
Native EHR + DICOM + IOL master
Zero swivel-chair
Native Bolt-on
Multi-touch attribution tied to claims
Ads → bookings → cash
Default No
Reactivation, reviews, no-show recovery
Owner sleeps. Pipeline doesn't.
Autopilot Manual
Per-tenant white-label & branding
Looks like your brand, not ours
Per location Per account
Forecasting & leakage radar
Surface where revenue is leaking
By surgeon, location, procedure No
HIPAA · SOC 2 · HITRUST aligned
Audit-ready by default
Yes Varies
Deploy time to first live consult
Pilot fast, scale faster
14 days 6–12 months
Compliance & infrastructure

Secure by design.
Audit-ready by default.

Every byte of PHI tokenized, every access logged, every webhook signed. Built for the way real auditors actually look.

All systems operational · 99.99% 30-day uptime

HIPAA & HITRUST

BAA included. PHI segmentation, role-scoped access and audit-ready logging by default.

End-to-end encryption

AES-256 at rest, TLS 1.3 in transit. Per-tenant KMS envelopes and key rotation.

SOC 2 Type II

Continuous controls monitoring, access reviews, vulnerability scans and quarterly pen-tests.

Sovereign infra

US-region multi-AZ Postgres with PITR, immutable backups and a <15 min RPO.

Live audit log · last 30 seconds
streaming
  • PHI access · token resolveddr.parkPlano, TX
  • Role audit · super-admin reviewsystemus-east-1
  • Webhook signature verifiedstripeedge
  • RLS policy hit · tenant scopedcoord.millerTampa, FL
  • MFA challenge · successdr.whitleyAustin, TX
Pricing

Enterprise software, founder-tier pricing.

Ten founding practices lock in permanent preferred pricing. Everyone after pays the standard tier.

Founding Practice Program · 8 of 10 seats left

$2,000/month.
Forever.

The first ten practices partner with us as founding design partners. In exchange for your feedback, you keep a permanent preferred rate — one that will never be offered publicly again after the standard plans go live.

  • $2,000/mo — grandfathered for life
  • Limited to the first 10 practices
  • White-glove onboarding & migration
  • Direct access to the founder
  • Early access to every new feature
  • Roadmap influence & co-design sessions
$2,000/mo
vs. $4,995/mo standard Practice tier
Apply for a founding seat
By invitation & application · limited availability
Standard plans · post-beta
Pricing for practices joining after the founding cohort.
Annual contracts · quarterly reviews
Practice
$4,995/ month · per location

For single-location practices modernizing their EHR, sales and marketing stack.

  • Practice management & scheduling
  • EHR sync (Nextech / ModMed / Epic)
  • AI consult recording & scribe
  • Marketing automation
  • HIPAA-grade vault & audit log
  • Branded patient portal
Contact sales
Most requested
Multi-Location
Starting at $7,995/ month · scales per location

For multi-location groups, MSOs and ASCs running a unified operating system.

  • Everything in Practice
  • AI Sales Co-Pilot
  • Real-time multilingual translator
  • DICOM routing across sites
  • Per-location branding & RBAC
  • Dedicated revenue strategist
Contact sales
Enterprise
Customfor networks & partners

For health systems, PE-backed platforms and white-label partners.

  • Custom deployment & SLAs
  • White-label theming & domains
  • Tenant provisioning API
  • SSO / SCIM / advanced RBAC
  • Custom BAA & compliance program
  • Executive partnership program
Contact sales

All plans include HIPAA-grade infrastructure, BAA, MFA, encrypted PHI storage, WORM audit logging and role-based access. Implementation and migration scoped per practice.

Questions, answered

No fine print. No surprises.

Bi-directional sync with Nextech, ModMed, Epic, and others via HL7/FHIR. Charts, demographics, encounters, billing and orders stay in lockstep — no double-entry, no swivel-chair work.

Yes. End-to-end encryption, executed BAAs, PHI tokenization, full audit trail and minimum-necessary access controls baked into every module. SOC 2 Type II and HITRUST aligned.

Pilot live in 14 days. Full migration of a 4-location group typically completes in 6 weeks with a dedicated launch architect — including data import, branding, team training and EHR bridge.

Completely. Colors, typography, logos, favicons, sending domains, patient portals and patient-facing landings are all per-tenant. Owners and super-admins control branding centrally.

It's your data. Full export, structured and PHI-clean, available on demand. No lock-in, no surrender clauses, no penalty fees.

Yes. Frames, contact lens fits, optical reactivation, ASC OR scheduling, anesthesia notes and ASC billing are first-class. Built by operators who've run both sides.

Private founder-led demo

Run the smartest
practice in ophthalmology.

In 30 minutes we'll model your revenue lift, audit your funnel leaks, and give you a 90-day deployment plan — whether you sign or not.

  • Custom revenue forecast for your practice volume
  • Live demo of consult co-pilot on your specialty
  • Migration plan from your current EHR + CRM
No card · No deck · 14-day pilotAvg. response in <2 hrs
Next available · Founder slot
Time slots · CT
9:30a10:15a11:00a1:30p2:15p3:00p4:00p
Hold this slot
412
Practices live
4.97
Customer rating
$2.8B
Rev. managed